Old-school bread never loses its fans, even as new bread trends continue to emerge. In fact, Indonesian old-school bread is becoming increasingly popular and beloved by consumers.
One of the reasons is its ability to appeal to a broader market. Old-school treats are truly everlasting—no matter how many new food trends emerge in Indonesia, people eventually find their way back to these timeless classics. Most food trends do not last long when they focus solely on visual appeal without paying enough attention to taste.
Although social media is currently dominated by trendy foods popularized by younger generations, the market reach of old-school cakes and breads is broader than that of modern creations. True to their name, old-school treats retain their classic character and only need a touch of visual creativity to make them look more appealing, because their familiar flavors remain timeless. Moreover, these breads continue to be sought after for their nostalgic taste, evoking memories and taking us on a flashback to the past.
Despite their old-school image, these breads come in a wide variety of popular styles, including roti sobek (pull-apart bread), roti semir (buttercream-filled bread), roti bluder, banana bread, and roti jepit (pressed bread). Most of them are made using a similar basic dough, then customized through different shapes and flavor additions according to individual preferences. To make creating old-school bread even easier, Haan Soft Donut premix can be used to achieve a soft texture and exceptional taste, then mixed and matched with a variety of fillings from Colatta Chocolate Filling and Colatta Glaze.
