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Ube On Top, the taste is seriously addictive!

Ube On Top, the taste is seriously addictive!

Purple yam, known for its striking colour and sweet flavour, is perfect for your trendy drink menu!

Its versatility and visual appeal have driven global demand, including the rising interest in ube-flavoured foods and drinks—from desserts to coffee.

With its growing popularity, ube has the potential to follow in matcha’s footsteps and become a profitable opportunity for coffee shops. This purple yam has recently been appearing more and more on social media and café menus around the world.

Ube was even named the Flavour of the Year 2024 by renowned flavour and fragrance producer T. Hasegawa, and vibrant purple drinks are becoming even more popular.

Ube is a natural source of potassium, vitamin C, antioxidants including anthocyanins (which not only give it its bright purple hue but may also help lower blood pressure, blood sugar, and inflammation), as well as prebiotic fibre. 

These ingredients—which support gut and skin health—are especially popular among younger generations seeking beauty-enhancing foods.

Let’s add ube to your drinks!


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